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Overcoming the biggest challenge!
It is no shocker that starting your own photography business… wait! Scratch that! Starting a business, ANY business is difficult and will continuously challenge you. From the very first thought of a business, all the way through to the first anniversary, to the fifth and even the tenth anniversary, there are constant changes and challenges. Without said changes and challenges, we wouldn’t do what we, entrepreneurs, are doing. It would be too easy and no fun. We yearn growth and we thrive through the difficult obstacles we face.
With everything that has to be done, time and self-discipline are two big challenges. To name a few, we need to market to the ideal clients, build website, get photos for your website, build social media, blog consistently, update portfolio, don’t forget, it all needs to fit your brand! Educate ourself, study and buy the needed equipment, write e-mails, schedule photo sessions, photograph weddings, edit photos, make galleries, make albums, improve client experience. Oops… did I name too many? I said I would only name a few, so… moving on! Some of these responsibilities may come easily to certain individuals but not to others. However, most of these tasks can be completed if you simply sat down and went to town. There is one more obstacle that is not as simple to get through. Fear! Fear of being judged. Fear of not being supported. Fear of not being good enough. Fear of not booking clients. Fear of failure.
Fear can hold you back physically, mentally, emotionally, and financially! It can hold you back from: love, excelling in a sport, getting a better education, landing a better job. It can and it will hold you back from happiness IF you allow it to. Fear held me back for too long! It did not allow me to believe that I can start a successful photography business. It slowed me down when I wanted to fully commit to my photography career. I feared I wasn’t good enough. I feared I would fail. I now stand before you, still full of fears but I will no longer allow it to control me. I am in charge, not the fear that lives in my head! Merriam-webster dictionary defines fear as, “an unpleasant often strong emotion caused by anticipation or awareness of danger”, and I do not anticipate that I will fail.
If you’re letting fear hold you back, don’t! The only time you truly fail yourself is when you don’t even try. Be strong, push that fear aside, and take the jump! It’ll be worth it! If it’s not everything you hoped for, at least you won’t have to live wondering what the jump would have been like. Do not allow fear to be your biggest challenge!
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Meet the photographer behind the lens. Just like messy buns and yoga pants, she's the real deal!
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Jane D Martinez Photography
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Based in Northern New Jersey or wherever your celebration is. I love to travel anywhere I can shoot beautiful-souled people having the time of their damn lives.
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